The Story

In 1998, we set out to provide a different direction in branding and advertsing, a detour if you may. Our goal was to transform the design process into an unforgettable experience, tailoring your brand to your company and target audience.

At Detour, we bring a unique and unparalleled approach to the ever-evolving field of branding and design. With a deep understanding based on research of the industry landscape and a commitment to innovation, we offer an expertise that sets us apart from the rest.

In a world where trends come and go in the blink of an eye, we believe in staying one step ahead. Our team of talented professionals possesses the skills, knowledge, and experience required to bring your brand vision to life. From graphic design to digital marketing, we have the expertise to create impactful and cohesive brand experiences across all touchpoints.

What sets us apart is not just our ability to adapt, but our dedication to delivering exceptional results. Our track record speaks for itself. Whether it's launching a groundbreaking rebranding campaign or designing a user-centric website, our solutions have consistently made a positive impact on our clients' businesses.

We know that great branding and design can truly make a difference. We go beyond aesthetics, creating experiences that resonate with your target audience and ignite an emotional connection. Our services go hand-in-hand with your business objectives, driving growth, increasing brand loyalty, and ultimately, impacting your bottom line.

Now is the time to elevate your brand to new heights. Join our successful list of clients that have already placed their trust in our expertise. scroll through our website, contact our team of experts, and let us guide you towards a future where your brand stands out amongst the crowd.



Connect with us now and unlock the power of exceptional branding for your business.



Our team transforms the design process into a fun, intriguing, and exciting experience, filled with creativity and collaboration.



The end result of our branding process is much deserved, success and recognition.

The Space

Our Headquarters, just outside of Chicago, was designed and built in 2013. We hired the best in the business, world-renown architect, Keith Youngquist.

When designing and building Detour's office, our goal was to create a space that was both creative and impactful. The centerpiece of the office is the lightshaft, which we like to think of as the "tower of power." As soon as you enter the space, you'll be struck by this 16-foot glass and steel tower that floods the area with natural light beaming from a skylight. The end result is a beautiful and vibrant lantern-like structure, filled with life thanks to our collection of palms and plants.

We aimed to strike a balance between privacy and openness when creating the space, and to achieve this, glass was extensively used. This choice allowed for a transparent and inviting environment. To complement the glass, we incorporated warm hickory hardwoods from the floor to the ceilings, ensuring that the space exuded a modern, yet elegant feel. Our goal was to create a space that felt warm but was really cool, as we believe that a great environment fosters outstanding creativity. We believe we succeeded in our goals and accomplished what we set out to do.

Keith Youngquist is a world-renowned architect with exceptional talent and expertise in hotel and hospitality design. With a career spanning several decades, he has established himself as a prominent figure in the architectural world. Youngquist's innovative designs and meticulous craftsmanship seamlessly integrate aesthetics and functionality, resulting in visually striking, functional, and sustainable spaces. His remarkable work has earned him numerous accolades, including the prestigious Platinum Circle award in 1993, solidifying his reputation as an industry leader. So of course he was our first choice to design our office.

Meet the Board of Branding

The Team

The Proof